Market Bisnis

Rabu, 18 Mei 2011
Operational environment and new industries
The organization must make changes to adjust to the competitive lingkungaanya.Changes relevant to the subject make something else. Technology, competition, economic shocks, social change, changes in ecology, and politics of the world labor force is the force that stimulates change. Sophisticated information technology to change the way competitive, so as to enhance competitive advantage. The existence of the internet makes makes geographical boundaries virtually meaningless. In any industry, whether international or the domestic industry, whether producing goods or services, competition rules covered in the five factors of competition, namely the entry of new entrants, threat of substitute products, bargaining power of buyers, bargaining power of suppliers and rivalry among competitors that there are (Porter, 1985). Porter-style competition needs to be changed with the new competition rules that need to be aware, the first new economy or digital economy, which makes the market undermined the revolutionary enterprise, such as Amazon.com that formerly only the bookstore, but now sells a variety of products. eBay auction is only used on the internet, but now a variety of products sold. Second, the escape of the best workers, for example, employees who formerly worked at big companies, like AT & T, IBM, Xerox moved to Google, Amazon, eBay and so forth. Third, the revolutionary company's best asset seized, such as eBay are ahead of only small firms, is now able to acquire Butterfield & Butterfield auction house which is the third largest in the United States. Vodafone's new 12-year-old can afford to buy the company's oldest, largest and most proud of in Germany. Perhaps we do not know companies like Akamai Technologies, iMergent, Palomar Medical Technologies, Intergital Communications, CyberSource, Perficient, Lam Research, Ceradyne, F5 Networks and Armor Holdings. Though the company represents 10 fastest growing companies in the world.
The new internal environment
The existence of the internet makes makes geographical boundaries virtuallymeaningless. The emergence of the Internet era, emerging company with a companycalling itself the E-Business. Analysis of internal environment can be made to thecomponent of E-Business, which includes Customer Relationship Management,Enterprise Resource Planning and Supplay Chain Management.
Customer Relationship Management is a cross-functional applications E-Business thatintegrate and automate customer service processes in sales, direct marketing, accountand order management, support and customer service.
Enterprise Resource Planning is the backbone of the E-Business or equivalentbusiness operating systems like Windows operating system for back-office operations.Enterprise Resource Planning is the CFES which serves as a framework to integrateand automate various business processes that must be done in the function ofmanufacturing, logistics, distribution, accounting, finance, and human resources of abusiness.
Supply Chain Management is the integration of management practices and information technology to optimize the flow of information and products between the processes andbusiness partners in a supply chain. Supply Chain is a network of business processesand the interrelation between businesses needed to build, sell, and deliver a product at the customer end.
Customer Relationship Management is a cross-functional applications E-Business thatintegrate and automate customer service processes in sales, direct marketing, accountand order management, support and customer service.
Enterprise Resource Planning is the backbone of the E-Business or equivalentbusiness operating systems like Windows operating system for back-office operations.Enterprise Resource Planning is the CFES which serves as a framework to integrateand automate various business processes that must be done in the function ofmanufacturing, logistics, distribution, accounting, finance, and human resources of abusiness.
Supply Chain Management is the integration of management practices and information technology to optimize the flow of information and products between the processes andbusiness partners in a supply chain. Supply Chain is a network of business processesand the interrelation between businesses needed to build, sell, and deliver a product at the customer end.
Analysis of internal environment
Results from analysis of the internal environment will yield strengths and weaknesses of the company. The strength or advantage that the company includes marketing excellence, human resource excellence, excellence kuangan, operational excellence and organizational and management excellence.Marketing Strengths and weaknesses can be seen from the company's reputation, market share, product quality, product diversity, brand product, product packaging, product model, product size, product warranty, service quality, pricing effectiveness, effectiveness of distribution, promotion effectiveness, sales force, effectiveness of innovation and geographic coverage. Akamai Technologies is displaying its reputation in providing service to content and applications online globally by mentioning the company that has been handled, from the Water Bus, BMW, Cthay Pacific, FedEx, General Motors, Harley Davidson, IBM, L'Oreal, MTV, Qantas, Reebok , Sony, Yahoo and others. The company was eventually crowned as the fastest pertumbuhaannya companies in the world. Kekutanan and weaknesses of human resources can be given from the management of human resources, skills and morale of employees, ability and attention of top management, employee productivity, quality of life of employees, employee flexibility, employee legal compliance, effectiveness in motivating employee benefits, and employee experience.\ Google is the company ranked first Companies to Work For, make their employees work on campus with the feel of the mountains like in college full of imagination.Employees feel like working at Google, because it can be danced, exercising, playing beach volleyball, climbing wall, play pool, swim, relax in massage chairs and so forth.How about that makes them creative as the hallmarks of human resources at Google.Strengths and weaknesses can be seen from the availability of financial capital, cash flows, financial stability, relations with owners and investors, the ability to relate to the bank, the amount of capital invested, the benefits (value stocks), the effectiveness and efficiency of accounting systems for planning a cost-budget and profits and firm-level sources.Bill GatesMicrosoft Corp.. earned $ 14.40 billion on March 31, 2007, increased 32% over the period a year earlier. $ 6.59 billion operating profit and net profit $ 4.93 billion.Increasing the value per share increased 72%. The launch of Windows Vista is one of the attractions to enhance the financial value of Microsoft. With the financial position like that, Microsoft was ranked fourth of the world admired companies from the financial side.Kekuatanan and weaknesses of Operations include the company's facilities, economies of scale, production capacity, the ability to produce on time, expertise in production, raw material costs and availability of supplier, location, layout, optimization of facilities, inventories, research and development, patents, trademarks, protection legal, operational control and efficiency and cost-benefit tools.General Electric is committed Integrity, Governance, Social Performance, environment, Health and Safety, Quality and Innovation using operational excellence in the content of the website. We are a company that Integrity, a standard company, which has an esteemed reputation in conducting business and reliable. Changes in corporate governance designed to put pressure on the fault of management directors and serve as attractive in the long term owners, employees and other stakeholders. Business operations are managed for the long term, with a commitment to social performance is turned on and improved every day. Keeping employees safe on the job, either tehadap neighboring communities where we do business by using the rules, hukun environment, complete the historical contamination issues cooperatively and comprehensively.customers to comply with Six Sigma standards of quality and performance, without exception.Strengths and weaknesses of the organization and management can be obtained from the organizational structure, image and performance of the company, notes the company in achieving its goals, communication within the organization, the organization's overall control system, culture and organizational climate, effective use of the system in decision making, strategic planning systems, synergy in the organization, good information systems and management of good quality. Yahoo in building organizational excellence by instilling the values of the company, namely Excellenc, Innovation, Teamwork, Customer Fixation, Community and Fun. We are committed to winning with integrity. We treat each other with respect and communicate openly. We thrive to rely on ingenuity and creativity. We respect the customer above all else and we never forget the arrival of customers to choose us. We are committed to serving both the Internet community and the community of ours. We believe that humor is the feeling for success.
PribadiI responsible
Great leaders and achievers who brilliantly believe that the man himself creates his world. Genesis is good or bad they have invented. "I am responsible to this incident" they said. But you think otherwise kalu that everything that happened because the victim state, then you put yourself as an object rather than subject. So that happens you will suffer and not think, behind this failure there are still opportunities.Responsible is a measure kemantangan a leader. Responsible lead to trust subordinates to leaders who can generate tremendous synergies. John F. Kennedy is one of the leaders of this kind. When the Bay of Pigs incident, the crimes that should never happen, he menyatak to the American people that the incident is under its responsibility. When it is spoken to its people, then Kennedy changed from politician to be a true leader. Kennedy did what he had done every great leader. "Those who charge that's in power and those who avoid the responsibilities that are not powerless" said Anthony Robbins.My experience as a leader in one of a small company that small I was also taught that the responsibility actually to solve the problem. When one small agency that I lead, the students held a demonstration for me to fire three of my employees who act arrogant to them, then I tell the students that the demonstration. First, I thank you because the students care about this institution and berkeinginanan this institution to become better in service. Secondly, I acknowledge my responsibility for the employee. If the students really want to get fired then before being fired, I was ready to be fired first. Then the students desired state that is not me, but the three employees."To fire the employee for me as a leader is easy, just make a decree of dismissal, but the third employee is a source of family income. If I were fired, how his wife, his son and how they support his family. Especially now in a crisis situation to get a new job that they would trouble "I replied. It turned out that my answer is to touch the hearts of these students, then they say "Well Mr. Yanto, then at least the employee is given a stern warning, so as not arrogant anymore." "I will try to give a stern warning and educating him" I replied. Finally the issue to be resolved peacefully and the students apologized to me. I also forgive them. Personally responsible to make the belief that it was not fade, but on the contrary bertanggungjawan personally can increase confidence.
Self-awareness and self-control
People who are intellectually smart is often not the most successful people in business and in their personal lives, Mayer and Salovey wrote in his book The Intelligence of Emotional Intelelligence based survey has. According to Daniel Goleman, emotional intelligence includes self awareness, self-regulation, motivation, empathy and social skills. Self-awareness of emotional awareness, self assessment and self-confident mutually agree. To raise awareness of the emotions that have to do is find out more emotions and why can happen emotions, recognize the relationship between feeling with thought, done and said, knowing how feelings can affect performance and has the awareness of values and personal goals. To perform an accurate self must be aware about the strengths and weaknesses of self, taking the time to reflect and learn from experience, open to feedback sincere, willing to accept the perspective bamampu show a sense of humor and willing to see ourselves in a broad perspective. To increase confidence boldly performing with confidence, dare to declare its existence, daring to voice unpopular views and are willing to sacrifice for the sake of truth, firm, able to make good decisions in uncertain circumstances and depressed. Self-regulation include self-control, reliability, prudence, adaptability and innovation.Increased self-control include improvements in managing impulsive feelings and emotions that suppress, think positive, stay firm and not waver even in the toughest situations, think clearly and remain focused despite the depressed state. To be more credible had to show honesty and integrity who act with ethics and never embarrass other people, improve reliability and authenticity of self, to admit mistakes and dare to reprove yourself with an unethical act wisely and sticking to principles. Increased self-control also involves the ability of a reliable and responsible to meet obligations, flexible in handling change and challenges as well as being open to new ideas and new approaches and information. Blue ocean strategy (Blue Ocean Strategy) requires the relentless innovation. "Beperang the greatest is the one who fought against the desires to get the pleasure of God" the words of the Prophet
Strategic Control Process
Although the control system must be made in accordance with the specific situation, but the control system to follow the same basic process, usually following the six langakah as follows:• Determine what the controlled• Setting standards• Measure performance• Compare performance with the standard• Determining the reasons for the deviation• Perform corrective actionFeedback from evaluation of the effectiveness of the strategy may affect the other phases in the strategic management process. The system is designed well pengendalianya will include feedback from the control information to individuals or groups who form a controlled activity. A simple feedback system measures the output of the process and makes the input of corrective action to obtain the desired output. The consequences of the use of feedback control system is that the sustainability performance is not satisfactory until the error function is found. One technique to reduce the problems associated with feedback control is to control the feed to the front. Feed forward system to monitor the input into a process to determine whether the input according to plan, otherwise it might process the input or modified to obtain the desired results.The second step in the process of building control is standard. Standard control is a target against which performance will be compared. Standards are criteria that allow managers to evaluate past actions, present and future. Standards are measured in various ways, including physical form, quantitative and qualitative. Five aspects of performance can be managed and controlled, the quantity, quality, time, cost, and behavior. Each aspect of control, may require additional grouping. General Electric uses eight kinds of standard, the standard profitability, market position standards, productivity standards, standards of product leadership, human resource development standards, standards of employee attitudes and standards of public accountability.The third step is to measure performance. Actual performance should be compared with the standard. In some places, these steps may be needed only for visual observation. In other situations, a rigorous determination is required. Many kinds of measurements to a control function based on some standard forms historically. For example, the standard is based on data derived from the program PIMS (profit impact of market strategy), inform that aired publicly available, for example, ratings of product / service quality, innovation rates, and relative market shares standings. PIMS was developed by Sidney Shoeffler from Harvard University in the 1960s. Other traditional size performance is Return on Investment (ROI), which not many distinguished by Return on Assets (ROA), ie the quotient between net income before taxes by total assets. Other traditional size is Return on Equity (ROE) and Earning per Share (EPS). Methods of measuring corporate performance and popular division is Economic Value Added (EVA), which represents the difference between the value of a business before and after the strategy implemented. EVA is what ultimately replace the ROI. The value will come from the EVA is MVA or Market Value Added, which represents the difference between the market value of the company and kotribusi capital from shareholders and lenders. Companies like General Electric, Microsoft, Intel, Coca-Cola mepunyai MVA high. Strategic control standards are based on the practice of competitive benchmarking (peg expected to compete), a process performance measurement is compared to the best performing companies in the industry. The company that pioneered benchmarking in the United States is Xerox. Most companies are admired the world benchmark for products and services they produce.The fourth step is to compare actual performance with standards. If the previous steps have been going well, then compare the performance with the standard will become easier. Although, sometimes comparing the performance with this standard is difficult to make the necessary comparisons, such as standards of behavior. Some deviation from standard can be justified, because of changing environmental conditions and other reasons.The fifth step of controlling the process involves extracting "why menyipang performance of the standard?". Since deviations can be shifted toward the goals of the organization selected. Primarily, organizations need to look for irregularities that come from both internal and external changes in the control of the organization. In general, as a guide to help can be viewed as follows:• What is the standard in accordance with the statement of strategy and objectives?• Are the goals and strategies are still appropriate in the current environmental situation?• Does the organizational structure, leadership, staff skills and systems in accordance with the implementation of a successful strategy?• Are the activities implemented in accordance with the standards of achievement?Point the cause, both internally and externally has different implications for a variety act of correction.The next step in the process of control is to determine the need for corrective action.Managers can choose from three things:• Not doing anything• Implement revised standards• Conduct actual performance correctionNot doing anything can be done if the performance is assured in accordance with the standards. If the standard is not appropriate, then the manager should carefully assess the reasons why and take corrective action. Moreover, the need for a standard check periodically to ensure that standards and linked to performance measures are still relevant for the future. Finally, managers must decide on actions to correct performance, if any wrongdoing. Corrective action depends on the discovery of irregularities and the ability to take an act of critical need. Often the real case the deviation must be found before the corrective action will be taken. Because penyimpenyimpangan shifted from an unrealistic target to the wrong strategy.
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